So how was V-CUPS created? Every company has a back story and ours is no different. Kaitilyn Nicole, President & Founder is a entrepreneur making waves in the menstrual care industry. She was tired of taking pills to reduce cramps, felt guilty about the waste disposable products were creating, and was frustrated with how much money was literally being flushed down the drain. Every month it felt like the same routine, and she knew there had to be other options out there.

After conducting some research she came across menstrual cups, a period care product that many individuals in the United States are unfortunately unfamiliar with, despite their international popularity. Menstrual cups are not a new invention though, the first patent was established in 1937, and have been sold commercially since the 1980’s. Menstrual cups are classified as a class II medical device and require FDA registration. Made from 100% medical grade silicone, they offer a hygienic reusable solution to your menstrual product needs. Menstrual cups are ecological, economical and a healthier option as opposed to tampons and disposable pads.

Kaitilyn decided to take the leap out of her comfort zone and join the Cupverted Club. After purchasing a few different styles of cups to try, she instantly fell in love and wished she had discovered them sooner. This is when she started to formulate her plan and started building the foundation for V-CUPS® .

The goal was to create a company that not only educated women about menstrual care and hygiene, but one that offered value, dependability and empowerment. She asked the questions that needed to be asked, such as: why hadn’t she heard of them before? Why are they so expensive for one cup? How do I know what my size is? How was she so oblivious to the negative health risk associated with tampons?

Kaitilyn knew that she could not accomplish this task alone, she would need to build a team. So, she talked to everyone she could about her plan and was waited for her stars to align. In the summer of 2016, she traveled to San Jose, Costa Rica to volunteer on a construction and renovation project. She is extremely passionate about community service, and got a cultural shock after learning that she could not flush any paper products down the toilet. All products were to be placed in a waste bin, this is because the sewer systems were not integrated, and it would cause flooding. This is when she realized how strong the ecological benefits of menstrual cups were, and it ignited her passion even more.

While in Costa Rica, Kaitilyn was introduced to Dana Stricker and her daughter Alexis, who were assigned to the same volunteer project as she was. After learning that this was their second trip in 6 months to volunteer, Kaitilyn started telling Dana about her vision for V-CUPS. The stars had aligned perfectly. They instantly hit is off, within 10 minutes they were bouncing ideas off each other and exchanging email addresses. Dana Stricker has been practicing law in New York for over 25 years. Helping people inside and out of the courtroom, she does a good deal of pro bono legal work, and loves to volunteer her time to help others. She is an invaluable asset to V-CUPS.

Fast forward to October of 2016 and V-CUPS was launched.

"We look forward to educating and empowering indiviuals all over the world about their period care options and encourage everyone to open the disucssion. No one should feel ashamed of their body and the natrual process it goes through every month. The more we talk about it, the less of a stigma will be attached to the topic. It is my wish for everyone to be able to try our products and enjoy using them as much as I do!"

- Kaitilyn Nicole / President & Founder